Industry: Insurance
Led by: Tony Goebel, CEO
Headquarters: Fond du Lac
Number of Employees: 30
5Gbenefits.com
Since its founding in 2013, the 30‑employee 5G Benefits has transformed Wisconsin’ benefits landscape by saving more than $100 million for Wisconsin‑based employers through customized health plan strategies.
“We have flipped the health industry upside down by attacking the real problem in health care that nobody really knew they could impact, which is the actual cost of health care,” says CEO Tony Goebel.
The company’s Self Insure Wisconsin movement health plans and InterceptCare Nurse Advocate service have driven costs down 15 to 30% for employers. Goebel, who is ranked Top of the Table with MDRT, built the Fond du Lac‑based company from his basement with zero employees and zero revenue. 5G Benefits has additional offices in Green Bay and Eau Claire.
Additionally, the company’s hospitality division, DoorCo Vacations, has strongly contributed to overall growth. DoorCo creates vacation and corporate experiences, ranking No. 323 on the 2025 Inc. 5000 list.
