Opening Keynote
8:00 – 9:45 AM | Hall A – Main Stage
Phil Gwoke
CEO, BridgeWorks | Writer & Market Researcher
Keynote Address: Leading Across Generations
Wisconsin native Phil Gwoke opens Manufacturing First with a keynote focused on one of the most consistently cited challenges facing manufacturers in Northeast Wisconsin: leading across generations.
As CEO of BridgeWorks, Gwoke helps organizations better understand not just how generations differ, but why. His work centers on recognizing the strengths each generation brings to the workplace and creating leadership approaches that build trust, clarity, and connection.
This keynote is designed to equip leaders with practical tools for navigating diverse teams spanning Baby Boomers, Gen X, Millennials, and Gen Z — while reinforcing the value of every generational perspective.
“You’re going to feel proud to be part of your generation, whatever it is. It’s practical, it’s insightful, and you’re going to laugh. It will be fun.” — Phil Gwoke
