Acuity Insurance has completed its planned leadership transition, which started three years ago with Melissa Winter’s appointment as president.
Winter now officially assumes the role of president and chief executive officer, succeeding longtime CEO Ben Salzmann, who has retired.
The transition reflects a deliberate, multi-year succession plan designed to ensure continuity, stability, and ongoing momentum for the organization.
Winter brings nearly three decades of experience with Acuity to her expanded role, having joined the organization in 1998 and serving as president since 2023. As a corporate officer for the past decade, she has played a central role in shaping Acuity’s strategy, strengthening operations, and advancing the company’s long-term growth initiatives.
“Melissa is an exceptional leader,” said Salzmann. “Her deep knowledge of our business, strategic vision, commitment to our people, and strong relationships with agents and customers make her the right person to guide Acuity forward. I know under her continued leadership, Acuity will thrive as an industry leader, an exceptional place to work, and a valued partner in the marketplace.”
Salzmann will remain an active member of Acuity’s Board of Directors.
“Ben’s leadership helped shape Acuity into the strong, respected company it is today, and I am deeply grateful for his mentorship and partnership,” said Winter. “It’s an honor to lead this organization into its next chapter. With a strong foundation, exceptional people, and trusted relationships with our agents and customers, we are well positioned to continue Acuity’s momentum.”
Alongside its CEO transition, Acuity has expanded its leadership team to support continued growth and deepen its capabilities across underwriting, marketing, and distribution. These role elevations reflect Acuity’s proactive approach to building leadership depth and enhancing operational and strategic excellence, while ensuring focused support for its customers, agents, and employees.
The following Acuity team members have received new executive leadership appointments:
- Wally Waldhart now serves as executive vice president and chief underwriting officer.
- Joel Katsma has assumed the role of executive vice president and chief marketing and distribution officer.
- Wendy Schuler assumes the role of executive vice president and chief financial officer.
- Brad Lloyd joins the executive team as vice president – distribution.
- Trisha Krautkramer has been named vice president – product and marketing.
- Jeff Boldig now serves as assistant vice president – personal Lines.
- Carmen Raha has been named assistant vice president – accounting.
