Downtown Neenah is often celebrated for its charm, vibrancy and walkability. Over the past five years, new developments including The Plaza at Gateway Park, residential additions like Solaris on Main and 201 West, and increasing employment opportunities have fueled its success.
Building on the NeenahNext Downtown Master Plan, Mayor Lang and Neenah’s common council have set their sights on Arrowhead, a 30-acre area along Little Lake Butte Des Morts. Historically overlooked, Arrowhead is now primed for transformation following the removal of former industrial uses and the construction of the Loop the Lake trestle bridges, making it a premier destination with strong connections to downtown Neenah.

The Arrowhead Master Plan, completed in early 2024 with the expertise of RDG Planning and Design and input from community leaders and stakeholders, outlines a vision for recreational opportunities, enhanced access to and from downtown Neenah, and waterfront amenities including a possible restaurant, boardwalk, amphitheater, additional trails, several community buildings and nature-inspired open space.
Executing the Arrowhead Master Plan will require proactive leadership from city officials and the community. This plan provides a roadmap to realizing the vision, fostering new opportunities and enhancing the development appeal of adjacent properties. Arrowhead will significantly bolster the west end of downtown Neenah, which serves as the main entrance, by connecting the heart of downtown to its periphery through the conceptual development layouts outlined in the NeenahNext Downtown Master Plan.
• Arrowhead Master Plan: www.NeenahWI.gov/arrowhead-master-plan
• NeenahNext Downtown Master Plan: www.NeenahWI.gov/departments/community-development/downtownmasterplan/
Contact
Brad Schmidt, AICP, Deputy Director of Community Development
City of Neenah • bschmidt@neenahwi.gov • 920-886-6126
InDevelopment Conference 2024
KI Convention Center, Green Bay • Tuesday, Sept. 17 • 2–7 p.m.
For event agenda and details on presenters, read the 2024 InDevelopment Report
