Bellin Health and Gundersen Health System announced its new brand, Emplify Health.
“Drawn from ‘empathy,’ defined as ‘feeling aware of another’s emotions’ and ‘amplify,’ which means ‘increase,’ Emplify is a new word created to reflect a united goal of increasing access, creating a culture of empathy and enhancing population health outcomes for the patients and communities we serve,” says Scott Rathgaber, CEO of Bellin and Gundersen Health System.
The two health systems finalized their merger of equals in December 2022.
“We are standing on the shoulders of the enduring legacies of Bellin Health and Gundersen Health System and the thousands of people who have helped grow and nurture the system brands. Today, we are embracing the journey to something new, strong and shared. By unifying under one brand, we align our teams and our resources to provide the best possible care and experience for our patients and community,” Rathgaber says.
Representatives for the system says transitioning Bellin and Gundersen to Emplify Health will not happen overnight. The new brand will be incorporated into the health system over the next several months.
“We anticipate it will take several years to fully migrate to Emplify Health,” Rathgaber says. “Do we expect everyone to immediately embrace this journey? Certainly not. But we will journey together. Change takes time. And we must honor our legacy names into the future. I know we have the best people in the industry working at our organization, who will help to build this new identity in the right way while respecting our rich histories.”
Patients of Emplify Health will continue to receive care with the same providers and staff at the same locations as before.
While all Bellin and Gundersen hospitals and clinics will change their name to Emplify Health, entities such as the Gundersen Medical Foundation, The Bellin Health Foundation and the foundations associated with the other hospitals will not change at this time.
For more information, visit emplifyhealth.org.
