Big Joe’s Fuel & Go, which will open in the village of Kohler in early June, is a living tribute to Joe Wolf, a basketball standout from Kohler.
Wolf died September 26, 2024, at the age of 59.
Located at 820 Commerce Lane, Big Joe’s Fuel & Go has been reimagined as a convergence point for community life. It will offer:
• Fresh breakfast items and marketplace grab-and-go, and gift items
• Beverages, handcrafted malts, and original coffee blends
• Community bulletin board — a hub for local news and connections
• Inviting outdoor patio for gathering
• Pet-friendly amenities, including a relief area and wash station
• Fully upgraded car wash
“Our intention with the renovation is for it to be a true cornerstone of the community once again. Not only providing daily essentials for customers, but a place that effuses warmth, welcome, and connection,” said Nina Kohler, Brand Consultant to Kohler Co., who led the transformation of Big Joe’s Fuel & Go. “We believe Joe would love the space — welcoming every visitor to the village, friends old and new, a place to exchange stories and make one another feel at home.”
