By the Numb#rs May 2025

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Local news about the companies, people and issues that impact business in Northeast Wisconsin and beyond.

Exporting the data

Foreign exports account for more than 8% of Wisconsin’s GDP — a total of $27.5 billion in 2024.

The state’s top export market is Canada, accounting for $7.9 billion (29% of total exports), up 31.2% from 2010. Mexico follows closely with $4.4 billion (16% of exports), having experienced a dramatic 116.7% increase over the same period, according to data from the U.S. Department of Commerce.

With 201 countries involved in Wisconsin’s exports, trade policies and concerns about the Trump administration’s announced tariffs will be closely watched in the Dairy State this year.


BTN graph_May_2025.jpg


60%

The proportion of workers who say email is their preferred communication tool, according to data from ZeroBounce. Thirty-five percent say they can spend up to five hours a day in their email inbox, however, leading to inbox fatigue.

Source: ZeroBounce

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100%

The proportion of surveyed supply chain leaders who say they believe AI-driven insights have become essential for preventing supply‑chain disruptions, with 89% expecting return on investment within two years

Source: LeanDNA/Wakefield Research


2%

The percentage of manufacturers who said in April that they planned to increase capital spending on operations this year, down from 39% in January, reflecting serious declines in industry confidence. For comparison, the lowest the number fell at the height of the COVID-19 pandemic was 9.7%.

Source: Federal Reserve Bank of Philadelphia

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