The assets of Aviara Boats, acquired in late 2024 by MarineMax, have been successfully relocated to Cruisers Yachts in Oconto.
“Aviara presents an incredible opportunity to leverage the innovation and luxury established by the original Aviara team while accelerating the brand’s success under the craftsmanship and proven quality of Cruisers Yachts,” said Mark Pedersen, President of Cruisers Yachts. “With MarineMax’s global distribution strength and Cruisers’ production excellence, the future is bright for Aviara.”
While the ultimate future product range is still in development, Pedersen said the team has been deeply engaged in analyzing every element of Aviara’s current models.
“We’ve spent extensive time dissecting the design, construction, and features to determine the composition of the next generation of luxurious, high-quality day boats,” Pederson said.
