Skyline Exhibit Resource is well known for providing stellar trade show exhibits. But when COVID-19 all but shut down the industry, resourceful companies turned to in-house training and events for their clients and prospects. To spruce up corporate offices, executives looked no further than using portions of their trade show exhibit as focal points for their educational events. Kiosks, exhibit walls and graphics once used only for trade shows were showcased throughout lobbies and warehouses to help tell the company story.
Executive teams realized that advertising and promotions begin with a well-designed corporate office. It’s important that clients and team members can understand the who, what, where and why of the company upon entering the building. Rather than simply having random pictures on walls, management realized that product photos, history timelines and images showcasing the company culture could tell a great story and help not only increase sales, but also company morale.
COVID seems like a distant memory, but landscaping corporate interiors — aka “brandscaping” — is here to stay. Creating something beautiful that can be used both at the office and on the road is a savvy new way to get more mileage out of your trade show exhibit investment.
Company: Skyline Exhibit Resource
Innovation: Brandscaping
exhibit-resource.com
