Gov. Tony Evers, in coordination with the Wisconsin Economic Development Corp. (WEDC), announced on Monday the launch of a trade and investment mission to Europe. The mission will promote exports and international investments in Wisconsin, highlight the state’s growing biohealth sector and kick off the 50th anniversary of Wisconsin’s sister-state relationship with Hessen, Germany.
The trade mission will include visits to Hannover, Hessen and Berlin in Germany, as well as the Bourgogne-Franche-Comté region in France. Planned stops include Hannover Messe, the world’s largest industrial trade show, to promote state exports and international investment in Wisconsin, as well as DMEA, the world’s largest digital health trade show, where the governor will promote Wisconsin’s status as a U.S. Regional Tech Hub in the personalized medicine and biohealth technology sectors.
This will be the governor’s third trade mission since being elected in 2019. The governor has previously led trade and investment missions in Japan in 2019 and Belgium, the Netherlands and Luxembourg in 2023.
