A business-friendly environment
Florence County is actively cultivating a growing and resilient economy. Florence County Economic Development (FCED) plays a central role in this mission, offering resources for startups, remote workers and expanding businesses. Whether you’re launching a new venture or relocating an existing one, FCED provides access to grants, loans, site selection assistance and tax incentives through its active Tax Incremental District (TID). The In-Comm Industrial Park is a cornerstone of the county’s infrastructure, offering flexible lot sizes, fiber-optic connectivity and essential utilities like natural gas, water and sewer. It’s designed to accommodate a range of businesses — from corporate offices to manufacturing and distribution centers — making it an ideal location for scalable growth. Florence County’s economic development strategy also emphasizes collaboration. Local businesses are encouraged to network and support one another, creating a community-driven ecosystem that fosters innovation and sustainability.
Key industries: forest products and tourism
The county’s economy is anchored by two primary industries: forest products and tourism. The forest products sector benefits from the region’s abundant natural resources and long-standing expertise in sustainable forestry. This industry continues to evolve with new technologies and practices that ensure environmental stewardship while supporting local jobs. Tourism, meanwhile, is a dynamic and growing contributor to the local economy. Florence County’s pristine wilderness, including more than 265 lakes and miles of rivers and trails, attracts outdoor enthusiasts year-round. There are five “Wild Rivers” designated in the State of Wisconsin and two of them, Pine and Popple rivers, are located in Florence. Hiking one of our eight waterfalls is always a favorite! Activities such as ATV/UTV riding, snowmobiling, kayaking, fishing and camping draw visitors from across the Midwest and beyond.
Tourism as economic catalyst
Tourism not only brings in direct revenue but also supports a wide range of local businesses — from lodging and dining to retail and recreation services. Events and festivals throughout the year further boost economic activity and community engagement. The county’s natural beauty and recreational assets make it an attractive destination for both tourists and remote workers seeking a high quality of life.
A supportive community
Florence County’s leadership is deeply committed to economic development. The Economic Development Committee and Commission work in tandem to guide policy, allocate resources and ensure that the county remains a welcoming place for business. With a proactive approach and a clear vision, Florence County is positioning itself as a model for rural economic revitalization.
Why choose Florence County?
For developers and business leaders, Florence County offers:Â
• Affordable and flexible commercial real estateÂ
• Access to financial incentives and business supportÂ
• A motivated workforceÂ
• A high quality of life with unmatched natural surroundings
Whether you’re looking to start fresh, expand your footprint or invest in a community with strong growth potential, Florence County, Wisconsin, is ready to welcome you.
Contact
Eric Printz, Director, FCEDC
715-528-3294 • growflorencecounty.com
InDevelopment Conference 2025
Thrivent, Appleton • Tuesday, Sept. 16 • 2–6 p.m.Â
For event agenda and details on presenters, read the 2025 InDevelopment Report
