There are four entries from Northeast Wisconsin that made the final 25 in the annual Wisconsin Governor’s Business Plan Contest.
The Northeast Wisconsin entries are:
- OhmCo, Mel Ohlinger, Neenah
- PetBliss, Ron Brooks, Waupaca
- Phoenix-Aid, Ashwinraj Karthikeyan, Oshkosh
- Sunnyday Technologies, Nick Sonnentag, Appleton
The contestants have emerged after two rounds of judging in the contest.
Finalists will next submit a 15-minute pitch deck for review by a panel of about 70 judges. Each plan describes the core product or service, defines the customer base, estimates the size of the market, identifies competition, list members of the management team and provides key financial data. Finalists are also encouraged to provide feedback from a potential or current customer.
The “Diligent Dozen,” which are the top 12 business plans announced in late May, will present live June 4 at the 2025 Wisconsin Entrepreneurs’ Conference, with winners announced June 5. Category winners, as well as the 2025 Grand Prize Winner, will be announced at the close of the Madison conference. More information will be available in coming weeks at www.witrepsconference.com.
Sponsors are contributing cash, office space, legal assistance, accounting, marketing, social media management and more. About $2.9 million in cash and in-kind prizes have been awarded over time. The Wisconsin Economic Development Corp. is a major sponsor.
