The Greater Green Bay Chamber launched a new brand identity that includes updated brand positioning, key messaging and visual identity.
“The Greater Green Bay Chamber began a partnership with O’Connor Connective more than a year ago to understand perceptions related to our existing brand,” said Laurie Radke, President/CEO of the Greater Green Bay Chamber. “We listened to the feedback provided by our members and the community through focus groups and surveys, which made it clear that it was time for a change. The new Chamber brand we launched today reflects who we are and what we heard. I am very proud of the outcome.”
The Greater Green Bay Chamber is committed to elevating individuals, businesses and the community in three ways:
- Growth. Providing resources for member organization’s growth.
- Talent. Actively attracting, retaining and developing talent for success.
- Impact. Convening businesses, nonprofits, educational institutions and ideas to enhance community.
The Greater Green Bay Chamber also announced a new multimedia campaign, “Greater,” focused on celebrating members and providing a platform for them to share the impact the chamber has had on them personally and professionally.
“The new brand is a strategic shift in how we communicate, connect and create value for our members, their organizations and Greater Green Bay,” said Beth Jones Schnese, Vice President of Marketing and Member Engagement at the Greater Green Bay Chamber. “It gives us a new platform to tell a bigger, clearer story about the Chamber and our members.”
Dynamic Designs, Elevate97 and Packerland Websites also played an important role in bringing the new brand identity to life.
