Updated: Green Bay’s Hotel Northland sold for $20.9M

Get Our Email Newsletter
Local news about the companies, people and issues that impact business in Northeast Wisconsin and beyond.

Tertium Development has purchased Hotel Northland in Green Bay for $20.9 million, according to Wisconsin Department of Revenue records.

Tertium, headquartered in Dubuque, Iowa, completed the transaction under the Iconic Northland Hotel LLC and they intend additional investment.

“We’re very excited about the acquisition of the Hotel Northland,” says Matt Tomkins, chief executive officer of Tertrium. “Tertium Development focuses on historic hotels and adaptive re-use properties in the Midwest.”

The Hotel Northland is the third hotel acquisition for the company since founding the company less than two years ago, including the St. Clair Inn in St. Clair, Michigan.

“We’re looking forward to refreshing the hotel, reopening the Walnut Room for dinner, activating the adjacent parking lot as a community space, and enhancing the bowling alley/speakeasy, and other guest amenities,” Tomkins says.

Advertisement
Northland is Tertium’s first investment in Wisconsin, but Tomkins says they have interest in historic properties in Milwaukee, St. Louis, Omaha, and other Midwest cities.

The city of Green Bay reached an agreement with the previous owners of Hotel Northland clearing the way for sale of the 102-year-old building in July.

The deal will cost the city $1 million but was made because it stood to lose $2.6 million still owed on a $4.4 million U.S Department of Housing and Urban Development loan if the hotel went into foreclosure. Under the agreement, the city will receive $1 million from the sale of the building at 304 N. Adams St. The city will also retain $550,000 in a reserve account created when the loan was made in 2014.

The purchaser of the Hotel Northland said they will continue operating the hotel under Marriott’s Autograph Collection.

Digital Partners