Innovation — alive and well in our New North Region

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Local news about the companies, people and issues that impact business in Northeast Wisconsin and beyond.

New North initiated the NEW Launch Alliance to create a more connected, robust, resourceful, and productive entrepreneurial ecosystem in Northeast Wisconsin. This strategy is key to building a vibrant economy that drives employment growth, expands career options, leverages innovation and ensures long-term economic vitality. We are fortunate to work with many organizations who support our startup communities.

One such example is the annual local and regional pitch events.

This last year we had 39 founders pitch at six local contests supported by 10 organizations which led to 12 founders advancing to the NEW Launch Alliance regional competition:

AMW Arts, Arianna McCormick-Wilson: Educates the local community in the value of art, both monetarily and in enriching people’s lives, specializing in education, commissioned two-dimensional art, with a market towards seniors and retirees

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Bodhi Bow Wow LLC, Quentin Wood: Provides services to pet dog owners with the focus on teaching people to train their dogs, using behavior modification and humane training techniques

Food FIXR, Grace Hameister: Launched a “Food as Medicine HealthTech” company, to reclaim the health of people and the planet, believing that Food as Medicine is a right for all, highlighting optimal health can be achieved with a trip to the grocery store, not the pharmacy

HeyGov, Inc. — ClerkMinutes, Dustin Overbeck: Created a digital platform designed to modernize municipal operations by addressing the inefficiencies of handling forms, payments and user experience

Kids in Combat Boots, Deanne Herber: Recognizes military children for their service to our country with a sustained recognition program, resources and a globally accessible community using a shared network and technology

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Little Sips Play Café, Mikala and Joey DeBone: Launched a play café that serves as a safe, relaxing, secure, educational play space and café for children ages 0-6

Molo Asian BBQ, Ping Cheng: Opened an Asian restaurant that will provide good healthy food and a unique experience to the community, offering customer involvement in the preparation process right at their table

NEW Compost LLC, Connor Freimuth: Partnering with plant cultivators, the company utilizes sustainable eco-friendly organic products and methodologies to reduce the need for century-old conventional cultivation practices. It repopulates and sustains a living ecosystem in the soil.

Preempt Physical Therapy, LLC, Sara Ziegele: Provides workplace risk analysis, employee educational seminars and corporate wellness support to help workers recover from costly preventive overuse injuries

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Protean Footwear, Michaela Heling: Combines the advantages of three different pairs of baseball and softball shoes — metal, molded and turf — into one pair, using patent-pending technology, which reduces weight to athletic bags, saves space and lowers costs

SmartWell, LLC, Christian Timm: Developed an AI-powered device that transforms a groundwater pump into a smart pump capable of tracking water usage, identifying water leaks, forecasting pump failures and increasing the life of a well through proper water-level management

Vente Tours, Emily Hubbard: Created a digital platform to redefine travel by bridging the information that a traveler needs with access to products and services a small business can provide

Three pitch winners, NEW Compost LLC, Preempt Physical Therapy LLC, and Kids in Combat Boots will give updates at our New North Summit on June 6. Join us to learn more about the start-up community in Northeast Wisconsin.

Company: New North, Inc.

Innovation: NEW Launch Alliance

thenewnorth.com

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