Juan Corpus has returned to New North Inc. as vice president of strategic initiatives, president and CEO Patti Habeck announced.
Corpus served as the executive director of the Wisconsin Latino Chamber of Commerce from July 2025 until he restarted with NEW North May 4.
In his new role, Corpus will be responsible for oversight of enterprise-level strategic priorities that advance regional competitiveness, leading special projects, strengthening investor strategy, and supporting the Habeck in shaping and communicating the next chapter of New North.
“We are excited to welcome Juan back to New North,” said Habeck. “His executive experience at a statewide level will be a great asset in identifying and developing pathways for emerging opportunities, including cluster development, innovation and infrastructure. He also holds deep connections within the Northeast Wisconsin community, particularly with underrepresented populations, which will help in strengthening executive-level relationships with investors and key regional partners.”
At the Wisconsin Latino Chamber of Commerce, Corpus secured approval of a Small Business Administration appropriation to acquire and expand the entity’s headquarters, improved operational efficiency and financial sustainability, positioning the organization for long-term success. Corpus also oversaw the delivery of 38 workshops and 1,646 hours of technical assistance to Latino entrepreneurs.
As Vice President of Diversity, Equity and Inclusion for New North Inc. for two-and-a-half years (Feb. 2023-June 2025), Corpus he led the organization’s DEI initiatives.
“Through my work with the Wisconsin Latino Chamber of Commerce and prior time at New North, I have seen firsthand the real impact community-based initiatives can have,” says Corpus. “I look forward to working with Patti and other members of the New North team to advance cross-sector programs through collaborative strategies that extend across the region, along with helping to define the organization’s next chapter.”
