Get to know: Alex Suscha
Founder, Sourcer AI
Alex Suscha has made escaping polarized news with one-click clarity a reality through his startup, Sourcer AI, LLC.
The incoming junior and business administration major at the University of Wisconsin-Stevens Point is filling a gap in the artificial intelligence market. He likens his AI Saas platform to Grammarly for news articles, but it doesn’t stop at summarizing. Instead, Sourcer AI assesses news’ credibility and bias (including emotional framing intended to push an agenda) and delivers clarity.
All with the click of one button and five seconds.
The tool is garnering attention, including placing first in the Accelerate Sheboygan County pitch competition last winter. Suscha credits his Sheboygan North High School Debate Club experience with earning those accolades. But competition wins aren’t what drives him; an interest in innovation and helping people by understanding customer needs better than anyone does.
His tool, developed by UWSP student programmers, evaluates currency, reliability, authority, purpose and source to deliver a reputability score and political bias score that includes emotional understanding other tools don’t. Collectively, they come together to “end this era of misinformation,” he says.
“There are a lot of fact checkers out there, but half of Americans don’t trust them,” Suscha says. “We’re trying to fill that gap in a way that provides emotional truth in addition to [factual] truth for people who feel like everything is polarized and sensationalized. Sourcer AI is a tool for transparency and clarity [delivered] in a way that no other service offers.”
Suscha credits a three-pronged definition of “true wealth” with inspiring and driving him, rooted in relationships with family and friends, personal health/vitality and freedom of choice.
“I want to invent things like Sourcer AI that fill holes in people’s lives in unique and innovative ways,” he says. “I try to live my best life by being wealthy even though I don’t have monetary wealth yet.”
— Lori Kaye Lodes
Titletown turns out
Attendance at the 2025 NFL draft in Green Bay far surpassed initial projections that estimated 240,000 attendees during the three-day event April 24-26. Over the three days, more than 600,000 fans attended the draft, matching Nashville’s 2019 record for the second-highest attendance in draft history. In addition, the NFL reported the event was seen by an average audience of 7.5 million viewers across ESPN, ABC, NFL Network, ESPN2, ESPN Deportes and digital channels, making it the second-most-watched draft on record behind only 2020 and up 27% from the previous year.
Ripon College levels up
Ripon College recently unveiled its new on-campus esports arena. The space is housed in Bovay Hall and features 15 Alienware Aurora R16 computers, Nintendo Switches, Xboxes and Playstation 5s. Three rooms in Bovay Hall house the esports athletes. In addition to the arena, a locker room and conference room are also available. Director of Esports Andy Sotter will lead Ripon’s inaugural recruiting class of 13 incoming freshmen this fall. “The connections between this esports launch and our advances in STEM education and infrastructure confirm the campus’ commitment to innovation while leveraging institutional strengths,” said Ripon College President Victoria N. Folse. “This will signal to prospective students and families Ripon College’s willingness to adapt and remain relevant in the ever-evolving marketplace in higher education.”
New North, Inc. leadership change
New North, Inc. President and CEO Barb LaMue has announced her retirement from the regional economic development corporation for the 18 counties of Northeast Wisconsin, effective September 2025 or when a successor is named. LaMue has led New North through a period of strategic growth and regional and statewide impact, growing private investor support by 95%. LaMue also led New North, Inc. to become the only current International Economic Development Council-accredited organization in Wisconsin. An executive search to fill LaMue’s position is currently underway. Interested candidates are encouraged to submit resumes to sharon@ergsearch.com before June 20.
