Kohler, Wisconsin, the luxury hospitality offering from Kohler Co., announced three new projects in the village of Kohler.
- Purebred Farm, a new 14-hole golf course just west of Kohler’s Blackwolf Run
- The groundbreaking of The Serve, a premier racquet sports facility
- The renovation of The Carriage House, part of The American Club Resort Hotel.
The golf course had previously been announced.
These transformations, including the refreshed Kohler Waters Spa, and the ongoing renovation of Woodlake Market, highlight the resort’s investment in the region to elevate world-class hospitality, wellness, and luxury offerings.
“This next chapter in Kohler, Wisconsin’s evolution reflects our ongoing commitment to creating dynamic, memorable experiences for our guests,” said Stephen Beaumont, president – hospitality. “With the construction of Purebred Farm Golf Course and The Serve, and the renovation of The Carriage House, we’re introducing spaces for guests and local residents that integrate wellness, community, and connection, while honoring our resort’s rich legacy of craftsmanship, innovation, and hospitality.”
Kohler is solidifying its position as a premier golf destination with Purebred Farm, a new 14-hole course located just west of the acclaimed Blackwolf Run complex. King Collins Dormer Golf Course Design of Chattanooga, Tennessee, will design the course, which is scheduled to open in fall 2027.
Spanning 47 acres, the walking-only, multi-loop layout will feature a mix of par 3’s, 4’s, and 5’s inspired by Golden Age golf architecture. The course highlights Kohler’s natural prairie and river valley landscapes, while avoiding all existing wetlands and preserving existing hiking trails. Kohler will transform the historic Tomczyk Cabin – a lodging option in the Kohler Cabin Collection – into a rest station.
“Kohler is committed to expanding access to more individuals at all skill levels,” said Dirk Willis, VP-Golf, Landscape & Retail for Kohler Hospitality. “Our golf business continues to steadily grow, and this new experience will offer an exciting and dynamic way to enjoy the game – further cementing our position as a global golf destination and elevating the region’s tourism profile.”
Building on this focus around active, experiential recreation and catering to the growing demand for recreational sports at luxury travel destinations—with the global sports tourism market expected to surpass $1.8 trillion by 2030 —Kohler, Wisconsin, is debuting The Serve, which broke ground earlier this month. The facility will feature six indoor pickleball courts, two heated outdoor platform tennis courts, and an elevated social lounge. The new venue will host tournaments, lessons, and recreational play for guests of all ages and skill levels.
Complementing these new recreation experiences is the renovation of The Carriage House, the resort’s wellness-focused lodging option with direct access to Kohler Waters Spa. The Carriage House will close Nov. 3, 2025, for a refresh of its 55 guestrooms, corridors, and lobby, with a planned reopening on May 1, 2026. The rooms will feature fully updated bathrooms, custom furnishings, curated artwork, and a brighter, contemporary color palette. Guests can continue to enjoy the full Kohler Waters Spa experience and amenities while the renovation is underway.
For more information and to follow the latest updates from Kohler, Wisconsin, visit https://www.kohlerwisconsin.com/.
