Kohler Co. has entered into a definitive agreement to acquire KLAFS, a manufacturer of saunas, steam rooms, and other hydrothermal features, from the Egeria Group.
The agreement was signed Dec. 1 and is expected to close in the first quarter of 2024. Details of the transaction are not being disclosed.
KLAFS CEO Phillip Rock and CFO Jens Friedrich will continue in their leadership roles, and the company will join Kohler’s Luxury Brands division with other high-design brands including ANN SACKS, KALLISTA, Robern, and Kast Concrete Basins.
Headquartered in Schwäbisch Hall, Germany, KLAFS develops, designs, manufactures, and sells saunas, sanariums, infrared cabins, steam baths, pools, and related wellness equipment and accessories. In addition, the company provides consultation and planning services. KLAFS sells its products through a direct-to-consumer showroom network that primarily spans across Europe to both residential and commercial (hotels, fitness centers, day spas) clients.
KLAFS employs 850 associates across locations in Germany, Switzerland, Austria, Poland, Netherlands, U.K., Spain, and Mexico.
“As a privately held, global company celebrating our 150th anniversary, Kohler has always embraced a relentless pursuit of providing exceptional products, services, and experiences for our customers,” said David Kohler, Chair and CEO of Kohler Co., who represents the fourth generation of Kohler family leadership. “KLAFS is an international market leader with a stellar reputation that shares our passion for innovation and delighting customers.”
Hannes Rumer, partner and managing director at EGERIA in Munich said, “Over the last years we have worked with CEO Phillip Rock and the entire team at KLAFS on transforming the company from a strong player in Germany, Austria, and Switzerland to a pan-European market leader for premium sauna, spa, and wellness products. It has been a great entrepreneurial team-up and we are especially proud of the successful roll-out of KLAFS’ exciting product portfolio in Northern and Western Europe, both organically and through several acquisitions.”
Phillip Rock, CEO of KLAFS added, “With their commitment and dedication, our employees have made KLAFS a globally recognized brand. With Kohler behind us, we will open new doors and take our success story to a new level.”
