THIS IS YOUR LAST ISSUE OF INSIGHT ON MANUFACTURING.
No, your subscription isn’t expiring. And no, Insight on Manufacturing isn’t going away. Confused yet? Stick with me.
As I was writing this month’s cover story on the proud 15-year history of the Manufacturing First Expo & Conference (Be there Oct. 29!) and how the needle has moved on industry awareness in Northeast Wisconsin, I listened to, and even quoted from, an old podcast interview I did with NEWMA co-founder Paul Rauscher of EMT International. The problem he identified in 2006 was as follows:
People didn’t see manufacturing as “business.”
Of course, we all know manufacturing is, in fact, business. Big business. In our pocket of the U.S., it’s the biggest business — employing 1 in 4 people. And yet, for more than 15 years Insight has published Insight on Business and Insight on Manufacturing as separate titles.
Starting November 2025, Insight on Manufacturing is making moves: It will now be published monthly within the pages of Insight on Business — which has never shied away from featuring manufacturing, anyway, but is about to get an infusion of some of our favorite topics.
While we may not have our own glossy cover or this editor’s note anymore, what we will have is more timely coverage of our region’s 2,000 manufacturing companies and the issues that matter to them. And you’ll get it all at the first of each month in a thicker, redesigned magazine that will continue to shine a light on all industries.
After all, when we talk about talent and sustainability, those topics don’t just apply to manufacturers. And when we’re talking about supply chains, mergers, cobots and machining, we’ll still have you covered. I am looking forward to continuing to edit our magazine’s manufacturing content and excited for the opportunity to share it with a broader audience on a monthly basis.
If you’re one of those folks who only receives IOM, we’ll start sending you Insight on Business starting in November so that you don’t miss any manufacturing coverage. And of course, the latest and most timely news affecting manufacturers in our region will always be found on our website at insightonbusiness.com.
Let’s keep working together to spread the manufacturing message. See you at Manufacturing First!
