Greg Linnemanstons – Weidert Group
For many manufacturers, generating revenue is synonymous with making sales. The external focus keeps many B2B business leaders from seeing how friction and redundancies between Sales, Marketing, and Service teams erode operational efficiency and inhibit growth. Revenue Operations (RevOps) rejects the mindset that revenue is a byproduct of selling a product or service and, instead, defines it as a measure of how well – or poorly – a business is realizing its collective growth potential across processes, platforms, and people.
Manufacturers: Accelerate Revenue, Growth & Profit with Focus on RevOps explores why the holistic approach to revenue opportunities is increasingly essential for manufacturers and provides key concepts behind the trend.
