Mile of Music founder Dave Willems announced April 16 that the hybrid organization will transition to a fully non-profit model under the name Mile of Music Inc.
Willems Marketing & Events plans and produces the event each year in partnership with Appleton Community Music.
Mile of Music, Inc., will plan and produce the festival each year and Willems said it will hopefully allow the organization to produce more events throughout the year.
Willems adds that the hope is to do more events throughout the year.4
“The festival has reached heights we never dreamed of, but the Willems Marketing & Events team has taken the fest as far as we can with our resources,” Willems said. “Now we’ll turn to our beloved music community as well as the larger community for strategic and greater support to entrench this special vibe in Appleton and the Fox Cities.”
The annual music festival is held in downtown Appleton the first weekend in August and draws hundreds of thousands of people to see more than 200 artists.
