Nominations sought for first Wisconsin Outdoor Industry Awards

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Nominations are open for the inaugural Wisconsin Governor’s Outdoor Industry Awards

This slate of awards recognizes the people, businesses, organizations and places leading Wisconsin’s outdoor recreation industry.

The categories are:

  • Destination of the Year: This award recognizes an outdoor recreation destination that went above and beyond to enhance outdoor activity, the tourism experience and a community’s economic well-being.
  • Outdoor Business of the Year: Like a compass rose leading the way, this award recognizes an outdoor business that stands out as an exemplary model for the industry achieving success or growth in the prior year. It recognizes customer service excellence and enthusiastic promotion of outdoor recreation to customers and the local community.
  • Tandem Award for Collaboration: This award recognizes the collaborative spirit among partnerships. It recognizes organizations and/or businesses that have demonstrated exemplary teamwork by working together to advance outdoor recreation in the past year.
  • Big Tent Award: This award recognizes a person, destination, organization, business or project that reaches new and diverse audiences to create “a bigger tent” by cultivating participation or fostering welcoming environments for outdoor recreation in Wisconsin.
  • First Ascent Award for Innovation: This award recognizes an organization or business that implemented an innovative approach to outdoor recreation through a new strategy, technique, project, program or product.
  • Rising Star Award: This award recognizes an individual new to the outdoor recreation industry — within the last five years — and has shown leadership, commitment and passion for Wisconsin’s outdoor recreation industry.
  • Trailblazer of the Year: This award will be presented to an individual who went above and beyond to raise the profile of Wisconsin’s outdoor recreation industry.

Nominations will be accepted through April 27. All nominees and award winners will be recognized at a special event in June. Learn more about the categories and eligibility and make a nomination at:

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