Brad Cebulski, who founded the social media marketing agency BConnected LLC in 2011, is this week’s guest on the NEW Manufacturing Insights podcast with Kate Bruns and Ann Franz. He shares what he has learned about marketing since his time as a college student leading initiatives for the American Marketing Association and how his business works with companies today to help try and demystify the ever-evolving world of social media marketing.
Cebulski acknowledges social media has long been one of industry’s most ignored marketing channels, as well as one of the hardest to keep up with — particularly the sites’ ever-changing and complicated algorithms, as well as the impact of AI.
“As the platforms have matured, our company has had to mature, too,” Cebulski tells listeners on this week’s show.
Tune in for his insights on the impact of adding video, as well as Cebulski’s “best leadership insight” to close the episode.
You can learn more about BConnected and request a copy of Cebulski’s “State of the Industry” report at bconnectedllc.com.
Listen to this week’s full podcast episode on Spreaker or anywhere you listen to podcasts.
NEW Manufacturing Insights is hosted by Bruns of Insight on Manufacturing magazine and Franz of the NEW Manufacturing Alliance and is produced by B.J. DeGroot of Woodward Community Media. New episodes are released on Thursdays.
