Marketing expert Terra Fletcher of Northeast Wisconsin-based Fletcher Consulting joins co-hosts Ann Franz of the Northeast Wisconsin Manufacturing Alliance and Kate Bruns of Insight on Manufacturing magazine on this week’s episode of the NEW Manufacturing Insights podcast, sponsored by The Boldt Company.
Listen as Fletcher, the author of two books and a forthcoming third entitled “Flex Your Marketing,” encourages listeners to embrace new technologies and new ways of thinking about marketing.
“In manufacturing, there’s a lot of resistance to change,” she says. “If you keep doing the same thing your grandparents did, you’re not going to have success.”
Among the topics Fletcher discusses are the importance of positioning your company’s experts as thought leaders in the industry and community, the transformative impact of AI on marketing and communications (“don’t be afraid of it”), strategies for navigating mergers and acquisitions, and how manufacturers should or shouldn’t be using social media platforms.
Listen to the latest episode of NEW Manufacturing Insights online or anywhere you get podcasts. NEW Manufacturing Insights is a joint production of Insight Publications and NEWMA, produced by B.J. DeGroot of Woodward Community Media.
