The NEW Manufacturing Insights podcast is back this week with an episode on inbound marketing featuring Weidert Group President Greg Linnemanstons, sponsored by Werner Electric Supply.
Linnemanstons tells co-hosts Ann Franz of the NEW Manufacturing Alliance and Kate Bruns of Insight on Manufacturing magazine about his firm’s B2B services as well as previews his forthcoming Manufacturing First breakout session, “The Top Industrial Sales & Marketing Plays Your Lead Gen Strategy Needs Now,” scheduled for 11:15 a.m. on Oct. 30 at the expo. Learn more and register for Manufacturing First at www.manufacturingfirst.com.
Listen this week as Linnemanstons shares his wisdom on the topic of lead generation, how marketing and sales teams can work together within organizations, and how to implement technology into your marketing mix without losing the personal touch that has helped close business for generations.
His breakout session at Manufacturing First will focus on seven key plays sales and marketing teams can make, with a surprising mix of high-tech strategies and more traditional avenues, like trade shows. The key is blending the two for a perfect marketing mix.
“People have been saying for years that trade shows are going to disappear, and the pandemic made it really tough for people who made a living putting shows on,” Linnemanstons tells the co-hosts on this week’s episode. “We’ve seen a dramatic rebirth of shows and conferences, because humans want to get together. Our approach to shows and events is that there’s a huge opportunity around the marketing, and it could be AI assisted marketing, that happens before, after and during the show. It’s not an either/or. It’s a ‘how do you make the most of it?'”
Listen to the full episode on the Insight website, on Spreaker, or anywhere you get your podcasts. New episodes are released on Thursdays.
