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Public Relations Society honors local firms, professionals

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Aaron Holbrook
By Aaron Holbrook
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Local news about the companies, people and issues that impact business in Northeast Wisconsin and beyond.

The Madison and Northeast Wisconsin chapters of the Public Relations Society of America announced the winners of the 2026 WisCOMsin Awards.

The sixth annual PRSA state awards ceremony was held virtually April 28, and recognized the top communications and public relations achievements in Wisconsin in 2025.

The WisCOMsin Awards included project-based awards for organizations and prestigious practitioner honors bestowed on individuals and a team.

The highest-scoring project award entries earned an Award of Excellence. The winners were as follows:

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  • Crisis Communications: Madison Metropolitan Sewerage District: “Highland Ave. Sewer Project”
  • Events and Observances: Overture Center for the Arts: “Big 2-Oh! Celebration”
  • Integrated Marketing Campaign: Emplify Health: “Children & Adolescent Center Opening”
  • Internal Communications Didion: “Ethics & Compliance Employee Survey”
  • Nonprofit Organization Campaigns Didion Foundation: “Strong Communities Golf Outing”
  • Public Affairs and Community Education: Madison Metropolitan Sewerage District: “DRIIPS Communications Toolkit”
  • PR/Media Relations Tools: Red Shoes and Alegria Shoes: “Stepping Into the Spotlight: Alegria Shoes Earned Media Campaign”
  • Special Events: Prevea Health: “Fall Into Confidence, A Prevea Plastics & Rejuvenation Event”
  • Digital Tactics Prevea Health: “Slaying Social Slang: Reimagining Primary Care PR”
  • Open Campaigns HSHS St. Vincent Hospital: “Cancer Centers Campaign”
  • Other Tactics HSHS St. Vincent Hospital and Prevea Health: “Making the Unseen, Seen: Illuminating Northeast Wisconsin’s First Use of CYTALUX”

Those selected for the practitioner awards included:

  • Communicator of the Year Angela Deja, director of public relations and communications for Prevea Health and Hospital Sisters Health System – Wisconsin Market
  • Young Professional of the Year Greta Gaworek, community engagement manager for Big Brothers Big Sisters of Northeast Wisconsin
  • PR/Communications Team of the Year 2025 NFL Draft Local Organizing Committee’s Communications Subcommittee, comprised of the following professionals:
  • Aaron Popkey: Director of Public Affairs, Green Bay Packers
  • Katie Hermsen: Public Affairs Manager, Green Bay Packers
  • Nick Meisner: Vice President of Marketing & Communications, Discover Green Bay
  • Nadia Farr: Director of Sales, PMI

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