Nature’s Way announced the appointment of Scott Woodruff as its new chief executive officer.
Woodruff has worked in the supplement industry since the early 1990s. He joined Nature’s Way in 2001 as senior vice president of sales, marketing and business development. During his tenure, he played a pivotal role in merging Nature’s Way with Enzymatic Therapy.
As chief marketing officer, Woodruff was instrumental in expanding the company’s product portfolio and successfully launching Alive! at Walmart, marking entry into the mass market. He also shaped Nature’s Way Canada through the acquisition of Ascenta.
In 2018, Woodruff left Nature’s Way to become president and CEO of KD Nutra, where he led the company to become a leading expert in ultra-potent marine and plant-based Omega-3 nutritional lipids. Most recently, he was CEO of Acumen Health Holdings.
“I am honored to return to Nature’s Way and look forward to working with the talented team to drive innovation and growth,” Woodruff said.
