When I first joined Insight, the “J word” — journalism — felt like foreign territory. But now, it’s a word I proudly own.
Having lived throughout Northeast Wisconsin — from Marinette to Sheboygan to Green Bay, having worked in a wide variety of industries — from hospitality to financial services to nonprofits, and having possessed a lifelong love of reading and learning, Insight Publications has turned out to be a great fit for my skills and passions, even though I don’t come from a journalism or media background.
It’s been easy to embrace my role in business administration, strategy, finance and advertising. And while my job as publisher is definitely about those things, it’s also very critically about journalism — the most pleasantly surprising part of my job — that advances us as a society and bridges those communities and industries.
Social media algorithms feed you the same thing, over and over again, on repeat. Meanwhile, each issue of Insight is designed to teach you something new, introduce you to someone you haven’t met, and challenge your assumptions. This is why I’m so proud and honored to lead the organization.
Our journalism builds relationships, and relationships are the foundation of our journalism. Thank you for continuing to invest in us. For wondering ‘What would Northeast Wisconsin be without Insight?’ For asking how Insight can help you in your business and your leadership journey. For keeping the conversation going.
One way I hope to take Insight’s journalism and relationship‑building to another level in 2026 is through joining forces with partners on some new, high-impact roundtable events, designed to facilitate continuous interaction and guarantee Insight remains an indispensable educational resource in our community. These roundtable opportunities align with our mission and build on the existing “Power of Three” — print, digital and events — that sets Insight apart as connectors and subject-matter experts in Northeast Wisconsin.
These roundtables will help us stay relevant and advance “the people side of business” we have done well for nearly two decades. And as we begin a new year, my hope is that we are able to remain your most trusted source of business knowledge and connection by developing more diverse industry coverage, more and timelier digital content, and new face-to-face engagement opportunities.
The good news is, we are already executing our mission well: connecting business and people in Northeast Wisconsin. The next step is just to do it even better. We have already redesigned and revamped the print versions of Insight and Insight on Manufacturing, and in the new year we certainly aren’t short on ideas for becoming fresher and more effective in the digital space. Everyone consumes media differently, and it’s hard to be all things to all people, but we are certainly listening to your feedback and working to make sure all three prongs of Insight’s “Power of Three” are as powerful as possible. Stay connected to insightonbusiness.com to see how we are innovating in all three spaces, but especially digital, in 2026.
My relationship with magazines may have started with a pair of scissors and the blank canvases that were the walls of my teenage bedroom, and I continue to appreciate their power to inform and inspire. I hope you have grown to value Insight as much as I have, and I look forward to keeping the conversation going in 2026.
