The city of Sturgeon Bay is a destination for visitors and a community that residents love to call home. The city’s proactive development team continuously collaborates with developers on new housing, commercial and industrial developments.
In its assertive pursuit of development opportunities, Sturgeon Bay has established six new Tax Increment Districts (TIDs) since 2021. Sturgeon Bay also strives to maximize flexibility, recently changing its zoning code to enable smaller lots, increased density and reduced setbacks.
Recognizing the demand for attainable housing, the city collaborated with developers to launch the Geneva Ridge subdivision on city-owned land. Featuring 24 single-family homes, it broke ground in October 2023. The home sales are limited to employees of Door County businesses, with prices lower than market rate.

In downtown Sturgeon Bay, MUSE, a new music school and event venue, was completed with the city’s financial assistance. The project has also diversified Sturgeon Bay’s rental housing by adding 11 second-floor studio apartments. MUSE opened its doors to new residents July 2024.
Several downtown property owners have renovated their properties, providing modernized opportunities for retailers and restaurants. Prime areas throughout the city, including sites within TIDs and waterfront properties, are now poised for new commercial development.
Sturgeon Bay’s industrial sector continues to experience growth. Therma-Tron-X, Inc., a designer, fabricator and installer of customized industrial finishing systems, is currently expanding by 88,200 square feet to meet the growing needs of its customers.
An exciting project is the Sturgeon Bay Business Center, a public-private partnership with Immel Construction. Tenants are sought for this proposed multispace flex building to be located on city-owned property in the industrial park.
The city partners with the Door County Economic Development Corporation (DCEDC) to promote the many development opportunities in Sturgeon Bay. Contact DCEDC for more information on Sturgeon Bay.
Contact
Michelle Lawrie, Executive Director, DCEDC
michelle@doorcountybusiness.com • 920-743-3113 ext. 1
InDevelopment Conference 2024
KI Convention Center, Green Bay • Tuesday, Sept. 17 • 2–7 p.m.
For event agenda and details on presenters, read the 2024 InDevelopment Report
