Three downtown businesses have been named as finalists in the Wisconsin Economic Development Corporation’s annual Main Street Makeover Contest.
One of them will receive funding and assistance to upgrade their storefront.
The Main Street Makeover Contest is based on the popular reality show concept. Established businesses located in one of the state’s 37 Wisconsin Main Street and 100 Connect Communities had the opportunity to nominate themselves for a “makeover” that will take place in the spring of 2026. The winning business will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include exterior façade and storefront design improvements along with personalized assistance to boost the business’s image and operations.
Finalists were selected based on their business track record, the vision for their business, and the potential for the makeover to have a positive impact on their downtown district.
The three finalists are:
- Christel’s Pet Supplies & More, Kiel
- Blue Heron Antiques, Waupun
- The Brew Station, Three Lakes
The winning business will spend several months working with Main Street staff and consultants from Studio GWA, Inc., a Monroe-based architecture firm, on a renovation plan, followed by a 24- or 48-hour transformation event in the spring.
The inaugural 2018 Main Street Makeover winner was Annie’s Fountain City Café in downtown Fond du Lac. An exterior space makeover was awarded in 2025 to Craft Creek Brewing in Manitowoc.
