Waupaca County outfitter named Outdoor Business of the Year

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The 2025 Wisconsin Governor’s Outdoor Industry Awards were announced and include the Wisconsin State Park System and a Waupaca County outfitter.

The awards were presented June 26. Recipients are:

  • ​Destination of the Year: Wisconsin State Park System
  • Outdoor Business of the Year: Adventure Outfitters, LLC, Waupaca County
  • ​​Trailblazer of the Year: Bill Menke, volunteer
  • ​Tandem Award for Collaboration: Natural Resources Foundation of Wisconsin’s Field Trip Program
  • Big Tent Award: Bill Bertram, Marathon County outdoor recreation organizer
  • First Ascent Award for Innovation: The Glide by Boulder Junction Parks and Recreation Board
  • Rising Star Award: Kennedy Domerchie, Outdoors ​Development Manager, Visit Eau Claire

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