Werner, a leader in electrical supplies and solutions throughout Wisconsin and the Upper Peninsula, has evloved its brand by simplifying its name.
Werner, formerly Werner Electric Supply, and its brand evolution came to life following a deliberate process to better communicate with the people and businesses it serves. The company took stock of its internal capabilities, leveraged its rich legacy, assessed the market, and interviewed customers. The direct customer input shaped Werner’s improved brand messaging and visuals: refining its communication to better showcase its consultative approach, depth of products, and innovative solutions beyond electrical supply.
“Our customers have been clear about their priorities, and their voices continue to guide every decision we make,” said Brandon Day, VP of Sales and Marketing. “This updated name, visual brand, and enhanced communication showcase our ability to solve problems, anticipate needs, and deliver results that matter most to our customers.”
The evolved brand will also feature its core markets, bold colors, impactful messaging, and real Werner team members to underscore its commitment to collaboration.
This stage of Werner’s journey is not a single moment but part of an ongoing promise to keep its customers as the focal point: “One Werner. Your Werner.”
