Following a year celebrating a century of service to Northeast Wisconsin, WHBY (1150 AM / 103.5 & 106.3 FM) has launched a new brand identity and logo.
The new look is encapsulated by the station’s rebrand slogan: Brand New Look. Same Trusted Voice.
The updated logo features a clean, contemporary aesthetic that improves readability across digital platforms, mobile apps, and social media.
“We spent the last year looking back at a century of service to the Fox Valley, but today, we turn our gaze forward,” said B.J. DeGroot, Market Manager for Woodward Community Media. “After retiring our special 100-year commemorative look, we didn’t want to just go back to ‘business as usual.’ We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners.”
While the visuals have been modernized, the station’s core mission remains unchanged. WHBY continues to be the source for local news, insightful talk, and community-focused dialogue.
“We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next,” said Alex Thomas, WHBY Brand Manager. “This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY”
